Duchamp London Shirts

Duchamp London's distinctive bold stripes and detailed jacquard shirts are designed in house and hand cut from Italian fabric, woven with 2 fold, 100% cotton, high thread count yarn, and dyed to Duchamp's exact specifications each season. The cloth is traditionally finished by hand, ensuring a brightness and softness even after washing. Duchamp offer their shirts in either a regular, slim and tailored fit, styled with a single or double cuff and incorporating a choice of two collar shapes, the formal classic St James and the new Rivington cutaway soft collar.

Duchamp London has looked to Italy for the required excellence of raw material for creating their shirts, while a distinctly British stance has been retained in design.

>> Read our review of Duchamp Ties & Socks

Since its establishment in 1989, Duchamp London has striven to catch the zeitgeist of challenging top end menswear brands. In 2006 Duchamp opened its new flagship store on London's Regent Street, further establishing itself as 'the British Men's Accessories brand'. Located a stones throw from Savile Row, the bastion of the British men's style, and the innate luxury of Bond Street, the 750sq foot space is highly distinctive and sits well alongside its Regent Street neighbours. The interior embracing opulence with the use of black glass, high gloss and leather-clad panels and drawers and ornate mirrors, Duchamp presents a unique retail concept inspired by the contemporary gentleman's accessory wardrobe. The dark canvas creates the perfect backdrop to offset the vivid colours for which Duchamp is celebrated.

Duchamp began life in West London over a decade ago, and has since become a blueprint for success in the brand's re-writing of traditional British designs for the 21st Century. While Duchamp began life in cufflink design, they quickly moved on to shirts, and rose a wave of success with rapidly increasing male demand for luxury trappings with a distinctive signature. If any British shirtmaker can be acclaimed as fully have captured the turn of the century 'zeitgeist' it is Duchamp London. In Mark Psarolis meanwhile, they have a rare advantage among their competitors - a living embodiment of the brand and its ethos. The opening of Duchamp's flagship store on Regent Street in late 2006 crowned a remarkably short rise to the top of British men's luxury retailing.

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