Links of London Jewellery

Love for the iconic Sweetie Bracelet has prompted Links of London to create the Sweetie Watch, echoing the fun and frivolous nature of Sweetie through watch design. Emphasising Links of London's strength in designing watches as jewellery, these watches feature mother of pearl dials and precious metal cases and bracelets.

Links of London also recently set the SS09 season in motion with Flutter & Wow, the debut collection from new creative director, Elizabeth Galton. The name is a play on the musical term 'wow and flutter', which describes the quivering pitch that occurs when a vinyl disc is played.

Links of London is also launching a new collection of charms every month throughout 2009. These sterling silver charms are available from Links of London online and retail at £45.

Links of London was founded in 1990. The company resulted from a simple request for a pair of fish cufflinks - bizarre but true. A local restaurant owner commissioned the manufacture of a pair of sterling silver cufflinks, as a gift for their loyal restaurant clients. Harvey Nichols, the exclusive London fashion store, loved the design and ordered a whole collection. Links of London was born and today has grown internationally with stores in the UK, Hong Kong, USA and Canada. Links of London believe in design and function and endeavour to bring you contemporary classics, fashion must-haves and extra special pieces. That could be a nodding dog or a champagne bubble blower, an 18ct gold sweetie bracelet or a disco diva charm.

Links of London offer an eclectic mix of jewellery for men and women in sterling silver and 18 carat gold, with an enviable collection of charms and charm bracelets. They also offer a desirable mix of leather accessories and sterling silver items. Links of London was named Jewellery Brand of the Year for the third year running at the prestigious UK Jewellery Awards 2007 and has also received a Walpole Award for British Excellence. We particularly like to online engraving option, as well as the new 'My Charm Bracelet Designer' interactive feature which allows visitors to create a custom-made Links charm bracelet online.

www.linksoflondon.com


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