Stella McCartney Fashion

Effortlessly chic, girly and eco-friendly - this is the new lingerie collection from acclaimed British fashion designer Stella McCartney.

The Stella McCartney collection includes every day styles, bras, briefs, bodysuits and chemises, naturally sexy and functional with a strong emphasis on fit. The collection features quintessentially British broderie pieces with the idea that it can be passed from generation to generation. A Stella McCartney rivet is discreetly placed throughout.

In Stella's words: "I have always wanted to do lingerie. I've been inspired by lingerie since a very early age, I was obsessed with beautiful French slips, lace inlays and handwork. When I think about lingerie I tend to think of really handmade precious pieces so I've always wanted to do it and I guess the intimacy that a woman has with her lingerie is quite inspiring, it means quite a lot, it's a very personal purchase that to me is quite intriguing."

Born and raised in London, Stella McCartney graduated from Central St Martins in 1995. A signature style of sharp tailoring, natural confidence and sexy femininity was immediately apparent in her first collection. After only two collections, in 1997, she was appointed the Creative Director of Chloe in Paris and enjoyed great success. In 2001, Stella McCartney launched her own fashion house under her name in a joint venture with Gucci Group and showed her first collection in Paris in October 2001. Stella McCartney store include flagships in Manhattan, Mayfair, West Hollywood and Paris.

Stella McCartney is an innovative and quirky modern British designer, who's first foray into lingerie in 2007 proved a huge success, with groups of intimates named after women in cheeky situations. A particular favourite is the 'Knickers of the Week' pack - a week's supply of briefs, each embroidered with a different day of the week and floral detail. Stella McCartney has been a household fashion name for quite a while now, and entered a new design genre in 2007 with her first lingerie collection. Stella's success so far is down to those trademark tongue in cheek designs and emphasis on the finest possible design standards.